Trends in the World Market
- New manufacturers and products.
- What is the competition doing?
- Complementary products.
- Alternative products.
- Product life cycle.
- Positioning the company's product in the world; the size of the global market and the company's market share.
- Demand for the product.
- Seasonal factors.
- Has the company taken steps to emerge from stagnation?
- Methods of sales promotion.
- Exhibitions - Is the company participating in the right exhibitions?
- Sending samples.
- New products
- Connections with clients and agents.
- Marketing trips.
- Advertising and public relations.
- An up-to-date logistics operation.
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